The first organic search result will get nearly 33% of clicks. Companies that blog have 434% more indexed pages. 75% of users never scroll past the first page of search results.
As we're fast approaching the busiest time of the year for tutoring companies, parents and students may well be trying to find a local tutoring agency that can provide some lessons before the summer exam season. In this case you will want your company's name to come to people's minds first. Whilst word-of-mouth is still certainly an effective and indispensable part of your marketing efforts, there's another important factor you need to consider if you want to grow your company. In the digital age, good Search Engine Optimisation (SEO) is vital.
SEO describes the process of designing your company's web content in a way that leads to first page results for your company if potential clients search for terms having to do with your business. Just as you might have found yourself searching tutoring management software and found TutorCruncher among the top results, your clients might be searching for private tuition in London. Good SEO will help you grow your business; and what a growing tutoring agency also needs is new tutors to work with your company. Similarly to attracting new clients, recruiting good new tutors becomes a lot easier for you if your company ranks among first page results. Your job advertisements will get more responses and the better known your company is, the more prestigious it will be for tutors to work for you.
Whether your tutoring agency will appear on the first page of Google's results is a matter of traffic to your site, time, a bit of luck, but primarily good SEO of your content.
Hit your Keywords
Put yourself in your client's shoes. If your were looking for a tutoring agency, what would your Google search look like? Make a list of the terms and phrases that you think people would use to search for you. For a tutoring company, these might be phrases like *private maths tutoring, one-on-one tutoring in Brighton, French tutor in London, etc. *When you are recruiting new tutors for your company, the same principle applies. TutorCruncher allows you to have tutors apply to work with your company directly online, so you'll want to consider dropping the keywords online application to promote the simplicity of the application process to potential tutors.
However, before you start over-stuffing your content with keywords — keep in mind that search engines do not take kindly to these practices and might actually penalise you by having your website show up further back in the SERPs (search engine result pages). You should use keywords sparingly and try to focus on one or two of the relevant ones per page.
Online Presence and Content Creation
Over the last few years it has become absolutely mandatory to set up accounts for your business on Social Media platforms like Facebook, Twitter, LinkedIn, and Google+. Make sure to consistently use your logo and banners on these platforms to make sure your profiles are immediately recognisable by your clients, business partners, and competitors. Be active on your platforms, for example by linking to your blog posts and to interesting articles, promoting special offers and interacting with your followers.
Another way of increasing the number of SEO relevant keywords is to set up a blog on which you post regular content. Blogging allows you to hit many more keywords embedded in interesting content for your clients without being penalised by search engines. And you're in luck: Google has become more than smart enough to realise that the words *tutoring *and tutors will most likely be indexed to yield the same results.
Once your keywords are in place (and not in too many places) you'll want to ensure that you're making the most of your content. Search engines place a lot of emphasis on your website's URL, title tags, meta description, header texts, and image text. Make sure to include the occasional keyword in these elements of your website. Needless to say, you should strive to build an informative, easy to navigate, mobile-friendly, and visually pleasing website for your business. You won't profit from a good ranking in search results if your website is not appealing.
Get listed in Directories
Listing your tuition company on popular directory sites can be a great way to increase your search engine rankings, and subsequently the traffic to your website. Choose quality directory sites over those that list you on hundreds of other directories as search engines will recognise this practice as ‘link farming'. The business directories of Google, Bing, Yahoo!, Yelp, and Facebook are always safe choices. There are also specialist tutoring directories you should consider listing your company on. TutorCruncher offers precisely such an ever growing directory of tutoring companies around the world. You should also encourage your clients to leave you reviews and ratings on these pages.
Analyse your Performance
In order to efficiently track the success of your SEO endeavours you should consider setting up your website and Social Media pages in Google Analytics. Google Webmaster Tools allow you to view a website as Google does and test if Google can crawl the site. You can find many, many more tools online to examine and analyse the content and performance of your website.
At the end of the day, after doing lots of research and investing long hours into optimising your content for an ideal SERP ranking, you will probably not immediately see any results. Keep in mind that it takes a while for Google to index your changes, for people to notice improved content, and for traffic to your sites to increase. If you need some motivation to crack your knuckles and start on SEO — just take a quick look at these statistics again: *The first organic search result will get nearly 33% of clicks. Companies that blog have 434% more indexed pages. 75% of users never scroll past the first page of search results.*