Digital technology may be the future of marketing but when it comes to private tutoring, word of mouth remains the lifeblood of the industry. Here are our top tips on how you can grow your tutoring business by spreading the word throughout your local community.
Have a Strong Local Presence In order to get people talking about your tutoring business, you need to put yourself out there and mingle with other businesses and the local community. Keep up to date with local events and look for opportunities to spread the word about your tutoring agency. Perhaps you can sign up as an exhibitor at a business networking event or act as a sponsor of an educational conference? The more involved you become in your local community, the more people will recognise your brand and start talking about your services.
Pay extra special attention to your Customer Service
There's no better form of marketing in the tutoring industry than a positive review from an existing student or parent. Remember, students are one of the most influential marketing groups out there, so if you do a good job and help them achieve their goals; they won't be long in singing your praises to their peers. When it comes to customer service, it's the little things that count. Make sure that your tutors are providing a tailored, personalized service to each of their students and ensure they make themselves available to help students out with their lesson times. Going the extra mile is what leaves people with a good impression of your business overall.
Don't be afraid to ask for referrals
If you receive positive feedback about your services, don't be afraid to encourage people to tell their friends about your business. Hand out your business cards to existing students and ask them to pass them on to anyone they think would be interested in using your agency. You could also consider setting up a ‘refer a friend' scheme, where you offer discounts to students on their lessons if they introduce someone new to your business. Other businesses in your community can also be a good source of referrals. Why not approach some companies who may be able to provide you with new customers and ask if you can take out some advertising space in their newsletter?
Create a Buzz Around Your Business
Carefully thought out PR can be a great way to get people talking about your business. Perhaps your tutoring agency has had a record year of students achieving A's in their exams? Or maybe you've recently recruited a new employee with an impressive track record? These achievements make for great local news stories and can really help boost awareness of your brand in your local area. Before pitching a story idea to a newspaper or magazine, make an effort to build up a relationship with them first so that they get to know a bit more about what you do and what your investment in the local community is. _ What do you find to be the best ways of creating word of mouth referrals for your agency? Which of the points above do you see as being the most effective? Do you have any of your own ideas that you'd like to share with our readers? We'd love to hear from you.