Key takeaways:
- A great tutor advert does more than list your requirements; it sells your company and filters the right people for you.
- Prioritize soft skills like communication and empathy alongside subject knowledge; these are the tutors your clients will remember.
- Post where quality tutors actually look, and make your advert personal enough that well-matched applicants respond.
Hiring new tutors and growing your business is an exciting time. But as any seasoned business owner will tell you, hiring the right people makes all the difference. From smoother onboarding to delivering the quality your clients expect from your tutoring business, getting hiring right the first time will save you a lot of hassle in the long run.
So how do you hire great tutors for your business? Well, it starts with a great tutor advert.
Why is good hiring so crucial?
Every tutor you hire becomes the face of your business. When they sit down with a student or send a message to a parent, they really are your company in that moment. As Alexander Friedman, who runs a successful US tutoring agency, puts it: "All these people are your company representatives. So you have to be extremely careful."
And so, if you can get hiring right, much of the day-to-day friction of running a tutoring business will disappear. Great tutors need less hand-holding, get great reviews, and keep clients coming back. But if you get it wrong, you'll spend your time managing problems that better hiring would have avoided in the first place.
Hiring the right people is the biggest thing you can do for your quality of service.
Key considerations
- Be clear about who you’re looking for: Before writing your ad, think about your values and mission, what makes your business unique, and what kind of people you need on your team to really thrive.
- Look for more than subject expertise: Subject expertise matters, but it’s often communication skills, empathy, and patience that clients really love.
- Remember the practical parts: Think about the subjects you need covered, growth areas, whether you need in-person or online, what hours are needed, and what your budget is.
- Don’t forget safeguarding: DBS checks, references, and identity verification need to be built into your process from the start.
How to write a great tutor ad
A strong tutor advert works in two ways: it attracts the right people and quietly puts off the wrong ones. Start with a clear, honest job title and a short paragraph on who you are and why tutoring for you is worthwhile. Include accurate details on pay, flexibility, support, and the kind of students they'll work with.
Then it’s time to get specific. Spell out the responsibilities, the subjects and levels, the qualifications or experience you expect, and the soft skills that matter to you. Interestingly, a longer, more detailed advert can work in your favour. Alexander Friedman of Brooklyn Math Tutors writes job posts "like a small novella" precisely because the detail self-selects for candidates who read carefully and genuinely want the role. He finds it’s a great way to filter for the people he really wants to hire.
Finally, your ad should end with a simple, clear application step and a tone that reflects your brand.
For a deeper walkthrough of the full recruitment process, our guide on how to hire tutors for your tutoring company covers everything from job descriptions to onboarding.
Where to advertise to hire tutors
Even the best ad will only work if the right people see it! There are a number of places to advertise for new tutors for your business; these include:
- General job boards like Indeed and LinkedIn are great for reach
- University careers pages and student job boards are excellent if you are looking for bright graduates and postgraduates
- Tutoring communities on Facebook or LinkedIn, particularly for your local area
- Word of mouth and referrals are a key way to find trustworthy new tutors
Wherever you choose to advertise your roles, keep your messaging consistent so that your brand stays recognisable.
Once the applications start pouring in, a structured, fair interview process is what turns a strong shortlist into a great hire. Our guide on how to interview tutors will help you get that stage right.
When you set out to hire tutors who'll deliver high-quality lessons, success doesn't come down to luck; it comes down to being clear about who you want and writing an advert that speaks directly to them. Remember, focus on the qualities that make tutors great, be specific and generous with detail, and share your advert where the right candidates will find it. If you do that consistently, you'll build a team that delivers the standard your clients expect. Good luck!
If you need help organizing your growing tutoring business, talk to TutorCruncher. Our comprehensive platform has everything you need to run efficiently and deliver quality lessons.