New research by Technavio has revealed how COVID-19 has effected the tutoring industry in the last 7 months. The report covers topics such as general trends and the role of online tutoring in market growth.
Overall the tutoring marketing is estimated to increase in comparison to 2019. However, this growth is not evenly distributed among the different segments of the industry. Furthermore, location and service type have both affected how different businesses have been affected.
Unsurprisingly, there has been a negative impact on non-essential tutoring services all around the globe. This is inline with the wider consumer trend. High unemployment rates and remote work arrangements have seen a huge shift in customer behaviour. It is likely this is due to many people being less certain about the coming months and therefore choosing to save their money.
COVID-19 has also affected online tuition markets positively. Since 2015 the remote tutoring market has annually increased by 13.9%. The estimated worth of the market as of 2020 is $1.3bn. While it is difficult to tell at the moment how rapidly the online tutoring marketing will continue to grow in the coming months, there has been an unprecedented shift towards online tutoring. Many people also predict clients have seen the benefits of online tutoring, such as the time saving elements. This will mean they continue remote tutoring in the future.
Other areas affected
Test-prep, which currently makes up a majority of the tuition market (64%) has also been affected by COVID-19. For the future, it has been suggested that University Exams will be a key driver in the market.
It could be suggested that this is to do with many pupils missing crucial years of sixth from/high school education which is meant to help them prepare for further education.
The Technavio report has suggested that the tutoring market will normalise by Q3 of 2021, at which point the market will become less turbulent.
The report also outlines the worst case scenario. If COVID-19 continues to cause wide scale lockdown and leave consumers uncertain, tutoring agencies may only see market normalisation in Q1 of 2021.
The recovery of the tutoring market could be aided by government subsidies such as the UK's National Tutoring Program. You can find out more about that here.
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