How to market yourself better as a tutor?

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Updated  Tom Hamilton Stubber


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If you are just starting out as a tutor, you may feel a little lost or isolated. You also probably have lots of questions about how to gain new clients or advance in your career. The tutoring market can feel overcrowded and competitive, so being able to market yourself effectively is very important.

But how exactly do you do that? Well, we are here to help!

TutorCruncher has worked with 1000s of businesses and officially over 1,000,000 users. Over the past 7 years we have spoken to and helped many of our clients grow their business. Along the way we have also picked up knowledge and insight about what makes someone a successful tutor.

In this blog we want to share this insight with you and hopefully help you become a more successful tutor!

1. Excellent customer service is key!

As a customer facing job, making sure you provide good customer service is very important. Being friendly, punctual and providing excellent service can help you secure existing jobs and find new clients. A happy student could stay with you for years.

Furthermore, tutors often say, the best marketing happens at school gates. If a parent is really impressed with your services, they will likely tell their friends, who may have similar aged children. Making sure you are professional and always thrive to provide the best tuition is key to creating a successful network of tutees.

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2. Offer a free consultation or taster session!

Since tutoring is a very personal business, you need to make sure that your teaching style matches your students needs. It is very important that all your students are comfortable with you and are happy to open up to you about areas of their school work they struggle with.

Since tutoring can be quite intimidating for children, especially those who struggle in school, a good tutor-student relationship is key to success. Along with helping children achieve academic success, as a tutor you can also help them gain confidence and become more positive or motivated. Offering a free introductory session or a 15 minute consultation can help you and your potential students figure out if its a good match.

3. Find your niche!

The tuition market is relatively overcrowded. Therefore, it is important to differentiate yourself. Is there something you are very passionate about? Do you have a special teaching technique?

Being able to find something different will make you stand out. This will help you secure new clients and be a memorable experience for your students.

If you are unsure about your niche, explore some existing tutoring theory and see if something resonates with you. Why not start with learning a little about high dosage tutoring!

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4. Considering joining a tutoring agency!

If you feel a little lost and intimidated starting out, you may want to join a tutoring agency. Agencies can provide you with new clients and guide you through the first few months of confusion. Many tutoring agencies specialise in a specific area, so make sure you find an agency which suits you.

Agencies are always looking for new talented tutors, so reach out to agencies and ask questions. Being a part of a tutoring agency can not only help you make more money, but also help you join a group of like minded people.

Having a strong community of tutors can allow you to become a better tutor and ultimately gain more clients!

If you want to have a browse of some of some tutoring agencies, check out our tutor listing service, Find a Tutor!

Looking for more tips on how to become a better tutor? Read some of our other blogs about tutoring!

We build business management software for tutoring companies. Whether you are a small team or an established company, we can help you give your clients a 5-star service while spending less time on administration.

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