How To Start A Tutoring Business - A Step-by-Step Guide

Header Wave SVG Header Wave SVG
Updated  Tom Hamilton Stubber


(click to expand)

The thought of running your own business can seem daunting and overwhelming, but it doesn’t have to be. With the right guidance and knowledge, you can launch your own successful tutoring business in no time. 

Here is an easy-to-follow, step-by-step guide for starting a tutoring business that will help you get off the ground.

Why tutoring is a great business opportunity

how to start a tutoring business. people analysing statistics

Tutoring is an increasingly popular field to enter for entrepreneurs because of its low overhead costs, scalability, and flexibility. For starters, anyone who has expertise in a subject can tutor without needing to invest a lot of money in resources or equipment upfront. 

Additionally, tutoring can be conducted online as well as in person, making it ideal for those looking to manage schedules around other commitments. And since the demand for supplemental education and support is always present, tutors have the potential to increase their services over time - which could mean more clients and increased income in the future.

These advantages allow you to have control over your work environment and the type of clientele you take on. 

What you need to start a tutoring business

As mentioned previously, you need very little in terms of resources to actually begin tutoring. 

Starting a tutoring business can be an easy and rewarding way to make extra money. All that is required to get started is knowledge, confidence and a willingness to share your skills with others. You don’t even need to create a specific tutoring business plan – although it would be beneficial for long-term success.

With just a few tools like reliable transportation, books or materials you feel comfortable working with and strong relationships with the people who are trusting you to help them learn, you have all the pieces needed for an effective tutoring experience. 

Remember that it’s important to know your topic inside and out and understand common challenges that come up in your chosen subject matter so that you can help navigate any issues that may arise during tutoring sessions.

Lastly, plan efficiently! The more co-ordinated the learning process is from start to finish, the better your reputation will be as a tutor which translates into more clients in the long run.

start a tutoring business call to action free trial

How to start a tutoring business - Step by Step

Step 1: Assess Your Skills and Qualifications

Starting any business requires careful planning, and this is especially true for a tutoring business. Before getting started, assess your qualifications, skills and knowledge base to determine if this venture is right for you. 

Ask yourself what specialisms you possess that could help students, whether it's helping with a particular subject or working with specific age groups. You should also consider if you have the skills and resources to set up a successful operation—from providing materials to managing time effectively. 

Once you have a better understanding of your own capabilities, create an action plan to make your tutoring business a reality. With a bit of imagination, hard work and a boat load of planning, starting a successful tutoring business will be well within your reach.

Step 2: Research Your Target Market

starting a tutoring business requires planning

Before jumping into recruiting clients, it is important to do your research so you can build the right foundation for success. Taking the time to consider who your target market is, what their needs are and how much they are willing to spend, will help you put together a business plan that has maximum impact. 

Defining your target market allows you to tailor your services and promote them in ways that will most likely bring in clients. Conducting thorough market research and understanding who you’ll be serving is the key to launching an effective tutoring business from the beginning.

Step 3: Research Your Local Competition and Find a Niche

Make sure to also research the local market. This includes researching the types of tutoring services already on offer in your area, what subjects they will cover, how much they charge, etc. This will be useful to help differentiate your services from your competitors.

To give yourself the best chance of success it is important to gain valuable insights into what works (or doesn't work) and help you identify potential niches that you could fill. 

Step 4: Create a Business Plan 

Once you have done your research, it’s time to create a business plan for your tutoring business. This should include all of the information you gathered in Steps 1-3 as well as an outline of potential expenses such as rent or office space, supplies like textbooks and tools, marketing materials such as flyers and brochures and employee salaries if applicable.

Creating a detailed plan helps ensure that you have taken into account all potential obstacles associated with launching your tutoring business so that you can budget accordingly.

Of course, plans, or business models, will likely change over time as your business progresses but having the preliminary information written down will provide the foundation needed to get your business off the ground.

You could even start getting creative with your preferred branding guidelines and business name.

Step 5: Create a Website and Social Media Pages

Designing website layout

Now that you know who you are targeting and what services you are offering it's time to build your brand identity. This involves creating logos and branding materials such as websites or social media accounts that showcase who you are as a company. 

Additionally, this is also when you should decide on pricing strategies for your services, while average tutoring rates in your area are useful, potential customers may well pay more for a premium service or may want to take advantage of cheaper, shared lessons.

What are the average tutoring rates in your area? we have these handy guides that can give you a head start:

  1. Average tutoring rates in the UK
  2. Average tutoring rates in the USA

Either way your pricing should be clear so parents and schools know exactly what they will be paying for when working with you.

Once you’ve set up these platforms, you can reach out to prospective students online, offering helpful resources and information about your services. A combination of digital outreach and word-of-mouth techniques should ensure that in no time at all, you’ll have a successful tutoring business on your hands - but more on this later!

Step 6: Develop Your Curriculum 

Curriculum planning resources

You should know by this step what subject you are going to teach but you also need to decide how long each session should last and how you will break topics down into short, easily digestible sessions. 

Keep in mind that different students may have different needs, so it’s important to create a flexible curriculum that can accommodate those needs. Be sure you are up-to-date with current teaching trends and familiarise yourself with the various teaching methods for different learning styles. 

Step 7: Invest in Some Quality Tutoring Resources

Consider looking into tutor management software - this clever program helps to streamline tasks like scheduling students and classes, automating invoices, taking payments, and more. 

Having these processes taken care of means that more of your precious time can be devoted to teaching and helping students accomplish their goals.

Start free trial


Book a call


No payment details required.

Step 8: Establish Rates That Reflect Your Skills and Experience

Take into consideration how much experience you have, what certifications you hold, and the amount of time you’ll need to dedicate to each session. Your rate should reflect all these factors. 

Remember that experienced tutors will typically charge more than those without any teaching qualifications or industry connections, so value yourself appropriately and don’t underestimate the worth of your services.

Doing some research on competitive prices in your area can help inform your decision so that you can price competitively while still making sure that your rates represent the quality of service you provide.

Step 9: Set Up Your Space 

A tidy workspace

Create a physical or virtual workspace that can accommodate both you and your students. Whether you decide to tutor people online or in person, having a dedicated workspace is key. 

Make sure the space is comfortable and has all the necessary tools in order to have successful lessons. If it's an in-person session space, ensure there are enough chairs for yourself and your student and also make sure that it's tidy and inviting with minimal distractions.

Similarly, if tutoring online, ensure that your internet connection is reliable, as well as having the requisite technology like screen sharing programs and video/communication systems so that both parties can collaborate more efficiently.

Depending on what subjects you plan on teaching, consider setting up any necessary equipment such as interactive whiteboards or computers with specific software installed. 

Step 10: Set Up Meeting Times With Potential Clients

Laptop screen showing a virtual classroom

When beginning the process, one of the first steps is to arrange meeting times with prospective clients. This initial consultation can be used to assess the client's skills, to make an analysis of their learning needs, and discuss an individual tutoring program. 

During this time, it is important to be both friendly and knowledgeable in order to build a successful relationship with your clients. By taking every opportunity to showcase your expertise and enthusiasm for teaching, you can foster confidence in both yourself and your customers that assures them you are well-suited for the task of helping to engage their minds.

Step 11: Grow Your Brand Through Feedback

Phone showing star review and feedback

Request feedback from current customers. You can use their positive comments on social media, review pages, and in emails to market your services and grow your brand organically. Word of mouth will also do a lot for increasing your online presence if done correctly, as people like to hear recommendations from trusted sources. 

Additionally, customer feedback can help you identify which areas of your service require improvement and provide valuable insight into what kind of tutoring students are looking for and whether you are successfully able to meet these needs. 

Remember, you don't need extensive experience or the most qualifications in tutoring - just approach each new student with care and respect and use logic when navigating any problems they may be struggling with. A successful tutoring business starts with a thoughtful plan and building solid relationships with your clients - so make sure you take advantage of the power of customer feedback.

How to keep your business running smoothly

Once your 11-step plan is in place, you will need to keep being proactive to ensure your business runs smoothly. Make sure to revisit these steps regularly to ensure you are sticking to your core values and adjust any aspects of your business you feel are not consistent with growth.


With proper research into your target market, creating a solid plan of attack including budgeting resources accordingly and establishing yourself with an identifiable brand presence; anyone can start up their very own tutoring service. 

The key to success is investing time in developing relationships with students and parents, and above all, remembering to stay focused on your goals as a tutor.

Start free trial


Book a call


No payment details required.


What services can you offer as a tutor?

There are many services that a tutor can offer depending on their skills and experience. Some examples include:

  • Tutoring in academic subjects such as math, science and English.
  • Guidance for artistic projects or instruction for learning a musical instrument.
  • Test preparation for exams.
  • Assistance with homework assignments.
  • Editing and proofreading essays and dissertations.
  • Career advice and assistance with resumes and job applications.

It depends on your location. In general, you will need to register your business as a tutoring company with the government, and you may also be required to have a license to tutor students. 

You will also need to create a business plan and a tutoring marketing strategy and may want to consider hiring an accountant or lawyer to help you with the legal aspects of starting your own business.

How do you manage scheduling and payments with clients?

There are a few different ways to manage scheduling and payments with clients as a tutoring business. One way is to require payment in advance for all sessions; this ensures that you get paid for the work you do, and also ensures that the client is committed to the session.

Another way to manage payments is to have the client pay at the end of each session. This can be risky, as there's always a chance that the client will not pay. However, it can also be more convenient for the client.

A third option is to use payment software that allows you to split payments and track invoices. This can help ensure that both you and your clients are aware of what has been paid and what is still outstanding.

What should you do if a client is unhappy with your services or wants a refund?

If a client is unhappy with your tutoring services or wants a refund, the best thing to do is to listen to their concerns and try to work out a solution. Oftentimes, simply explaining why you did something or offering a different solution can be enough to satisfy the client. 

If not, it may be necessary to refund their money. In either case, it's important to maintain communication and transparency so that both parties feel satisfied with the outcome.

How can you make your tutoring business more successful and profitable over time?

By thinking about how to expand your tutoring business and making your tutoring business more successful and profitable over time, you will be able to offer more services to students, which will in turn attract new students and increase profits. Here are a few ways you can make this business growth happen:

  • Offer a wider range of services, e.g., tuition for multiple subjects.
  • Increase your prices as and when necessary.
  • Negotiate better deals with software suppliers or business partners.
  • Foster a more positive reputation online and offline.
  • Invest in marketing and advertising efforts to grow your customer base.

Key Tips for Starting a Tutoring Business

Here are 5 key tips for starting a tutoring business:

  1. Identify your area of expertise and the business' unique selling point.
  2. Research your market and competitors.
  3. Figure out your pricing.
  4. Research useful tools you could use.
  5. Create an effective marketing strategy.

Read on to find out more!

Infographic highlighting the 5 tips discussed below

1. Identify your expertise

When starting out a business it is important to recognise your strengths and weaknesses. If you are planning to hire people and build a team, keep in mind the areas you need help with and work on finding people who provide a complementary skill set. This will help your team be as effective as possible.

More specifically for a tutoring agency, understanding your areas of expertise will help you focus on what subjects your company should be teaching.

Even if you are not personally teaching any students, having some understanding of the subjects taught by your tutors will help with quality assurance. Being able to have a general understanding of what your tutors are teaching, will mean you are able to overview curriculums or lessons and therefore make sure that your students are getting the best possible service.

2. Research your market

Market research will help you answer many of the initial questions you might have. As a business owner, you will need to keep in mind that your business does not exist in a vacuum.

To get a better understanding of the world you are about to enter as a new business look to areas such as:

  • Who will be your key competitors within the market?
  • What services are already available?
  • Which type of customers are you looking to attract?
  • What can you do to set yourself apart from other businesses?

If you are looking to get some influence from this research, look into how much agencies charge for each subject, if there are any gaps in subject availability and how many tutors other businesses have on board. This can help you get a better understanding of what other companies have done and what you can do better than them.

3. Set your price

Once you have a basic understanding of the market around you, it is time to set your price. This is often the step people find the most intimidating. However, setting your price does not have to be difficult.

Here are a few things you might want to keep in mind:

  • What pricing model are you planning to choose? Do you want to create a high-cost/low-volume model, or are you looking to make your money based on quantity? You could also consider a hybrid of the two models.
  • Will your prices vary? As most agencies charge different amounts for different subjects, you might want to vary your prices too. For most businesses, more specialised subjects will be more expensive. If you do have access to tutors who can teach niche subjects, you could consider charging a premium for their lessons.
  • What are your operational costs? Most importantly, you need to make sure that your charge rates will cover overhead charges. Creating a spreadsheet or using CRM software to keep track of expenses will allow you to learn what is the minimum amount you must earn to stay out of the red.

4. Find the right tools

Running a business means having to focus on dozens of different things at the same time. Keeping on top of your billing, tutoring payments and your customer relations can seem overwhelming from time to time. However, there are lots of tools out there which can help you!

There are specialised Tutor Management Software, such as TutorCruncher, which give you all the tools you need to run your business. CRM software can help you stay on top of all areas of your business. Whether you need help taking secure payment, are looking to streamline your sign-up process through your website or just want to spend less time on mundane admin work, Tutor Management Software can help!

You might want to also think about how you will facilitate your tuition. Post COVID-19 most tuition is happening online. Consider integrating your management software with an online whiteboard, to allow your tutors to communicate with students better!

Learn more about tutoring online here!

5. Market your business

Since the tutoring market can be quite competitive, making sure your business is seen by lots of people is extremely important. You might want to consider implementing:

  • Paid advertising: Social media advertising campaigns are cheap and effective. You can run an advert for as little as £5 or £10 a day. Most social media platforms use smart AI to show your advert to those most interested, meaning you could gain dozens of customers in no time.
  • A slick website: Your online presence is very important when running a business. Making sure your website looks professional is often a make-or-break factor in customer acquisition. might want to also add an enquiry form or a list of your tutors to your website, to let people contact you easily.
  • Email/SMS Marketing: To ensure that you stay in touch with existing contacts, you might want to think about sending automated emails and updates. This way you can make sure your customers remember your brand and continue to come back for more tuition.
call to action

Want to learn more tips about Tutoring? Read our blog articles here!

Looking for tools to manage your business better? Try TutorCruncher today and say goodbye to mundane admin work.

We build business management software for tutoring companies. Whether you are a small team or an established company, we can help you give your clients a 5-star service while spending less time on administration.

No payment details required.

Don't miss out!