It's the backbone of what every tutoring business should be built upon, yet it's surprisingly easy to lose sight of the importance of customer service in your business. To help make sure that your business is offering great customer service to your students, we've put together this guide to ensure you have every aspect covered.
The Importance of Engagement
Perhaps the single biggest truth about customer service is that it has nothing to do with price or product and everything to do with engagement. Making the effort to fully engage with students, parents and tutors can help drive more business to your business. If you show that you're a business that cares about people more than money, your reputation for providing a valuable service will indirectly help your business to grow in the long term.
The same applies to social media too. Rather than using your social platforms to only promote your services, make the effort to engage with your followers. Ask them how you can help and engage them in a conversation.
Why Your Business Needs to be Flexible
The education industry moves quickly and your business needs to keep up to date with the latest developments. In order to stay ahead of the game, your business needs to be flexible. The more accommodating you are to your students and parents, the more they'll appreciate the value of your services. Rather than saying ‘no' to a student or parent request, try to find an alternative solution that will benefit everyone involved.
It Pays to Hire the Right Staff
When it comes to hiring private tutors for your business , you'll want to know that your staff share your ideas on what makes good customer service. You'll want to recruit tutors who are willing to go beyond teaching lessons and who are willing to offer advice and support whenever a student needs it. It can also be a good idea to provide customer service training to your staff so that your business's reputation is carried beyond your marketing efforts.
Investment is Essential
It doesn't cost much to invest in the skills needed for good customer service, but it does cost to provide your staff and students with the best tools for the job. Without access to resources, your business won't be able provide the level of service necessary to maintain a high level of customer service. Investing in resources like laptops, mobile devices and high speed internet enable your staff to provide an even better customer experience.
It's also important that you have a good tutoring management system in place that enables you to keep track of student lessons and tutor invoices. TutorCruncher is the UK's leading tutoring software provider, enabling agencies to spend more time growing their business while their administration is taken care of using a flexible, reliable system.
What is your tutoring business's approach to customer service? Which of the points above resonate with your business the most? Do you have any further customer service advice you'd like to share with our readers?